Examples of Micro Inequity

If you’re feeling confused about the concept of micro inequality, this blog is for you! By providing simple answers to complex questions, this article will help you understand the concept better. Along the way, you’ll also be able to explore examples of micro inequality in everyday life. So whether you’re looking to learn more about […]

What is Digital Marketing & How Does It Work?

It has never been more important for businesses to connect with customers online. With digital marketing, businesses can create powerful connections with potential and current customers through digital channels. In this blog post, we’ll outline the different stages of digital marketing and explain what benefits digital marketing can bring to businesses. We’ll also provide you […]

Dollar-Cost Averaging (DCA)

Definition: Dollar-cost averaging is that investing strategy where the investor puts in a fixed sum at regular intervals into specific security or combination of different securities irrespective of its price on the due date. Hence, the investor gets more units when the prices are low and vice-versa. The DCA strategy eliminates the chances of timing […]

Business Agility (BA)

Definition: Business Agility (BA) can be defined as a corporate system which promptly adapts and responds to the market dynamism, technological advancement and varying customer requirements. It is considered as the core of keeping ahead in business competition. A small enterprise can be revolutionized into a technologically upgraded giant with a superior supply chain management, strong […]

PESTLE Analysis

Definition: PESTLE Analysis is a study that takes into consideration the six crucial factors of macro environment, namely Political, Economic, Social, Technological, Legal and Environmental for determining the gap in business operations. It is an excellent analytical tool used for strategic decision making and gap analysis by the companies. With this one strategical move, the business can […]

Zero-Based Budgeting (ZBB)

Definition: Zero-based budgeting (ZBB) is a systematic cost management process which emphasizes on efficient allocation of the income to the fixed expenses, variable expenses and savings; such that the difference between income and expenditure nullifies. The purpose here is to eradicate extraneous business expenses. It can be practised at regular intervals, some prefer to prepare […]

Asset Liability Management (ALM)

Definition: Asset Liability Management (ALM) is a strategic framework that emphasizes on settling the liabilities through the company’s cash flow and assets to avoid any sort of penalty or interest on delayed payments or non-repayments of such debts. It ensures stability, higher gain, liquidity, better return to shareholders, proper fund allocation and lower risk of […]

Cognitive Dissonance

Cognitive dissonance refers to a mental state of conflict whereby an individual’s behaviour doesn’t go hand in hand with his/her mindset or psychology. This is because an individual’s mind is always stuck between different perceptions, values, beliefs and attitudes. Today, his theory of cognitive dissonance is considered one of the most influential theories in social […]

Succession Planning

Definition: Succession planning refers to the process or strategy through which an organization identifies and develops candidates competent to take up the leadership and other positions that the present occupants will vacate in the future due to expected or unexpected reasons like retirement, relocation to other companies, incapacitation, death, etc. These potential replacements can be […]

ESG Investing

Definition: ESG investing is a form of investment that emphasizes non-financial but environmental, social, and governance factors or metrics (rather than just financial returns) when making investment decisions. It is an ethical perspective towards the company’s performance and potential. ESG investing goes like this: E – Environmental Factors S – Social Factors G – Governance Factors These are the […]

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