Definition: An infomercial is an advertising format where a lengthy video is broadcasted to promote a product or service on public platforms or media urging for instant call to action. It is indeed a stand-alone program that lasts for 30 minutes or more framed on a particular product or service. For a product that resolves … Read more

Career Pathing

Definition: Career pathing is the process of developing a blueprint for the employee’s growth within an organization. A career path guides the employees to do nourish their position in the organization by figuring out their potential, knowledge and expertise; enlisting future growth prospectives; directing them towards skill development for the same. It can be seen … Read more

Demand-Pull Inflation

Definition: Demand-pull inflation is that form of inflation where an upsurge in consumer demand outperforms the supply of goods within the country. When the supply of the goods falls short to accommodate this outpaced demand, the cost of living upsurges, resulting in inflation. Demand-pull inflation affects the country on a macro-level by increasing the consumers’ … Read more

Bootstrap Financing

Definition: Bootstrap financing can be defined as a self-raised startup where the entrepreneur incorporates an enterprise with limited capital available. The idea is to keep the external borrowings at the lowest and relying on the internal finance sources. Bootstrapping is setting up a small venture with whatever is available with the founder or can be … Read more


Definition: Microcredit can be defined as a lending system which allows a meagre sum as a loan to the low-income section of the society for supporting self-employment and other income-generating activities. This underprivileged segment was often ignored by the traditional credit system due to its low creditworthiness. This concept can be seen as a special … Read more

Business Agility (BA)

Definition: Business Agility (BA) can be defined as a corporate system which promptly adapts and responds to the market dynamism, technological advancement and varying customer requirements. It is considered as the core of keeping ahead in business competition. A small enterprise can be revolutionized into a technologically upgraded giant with a superior supply chain management, … Read more

Offshoring vs Outsourcing

Offshoring is mostly replaced by the term outsourcing, while the two are unconditionally different from one another. When in offshoring the business or the company is set up in a new cross border location; in outsourcing, the partial business process or tasks are assigned to a third-party under a contract. However, there is a term, … Read more

Supply Chain Management (SCM)

Definition: Supply Chain Management (SCM) is a mechanism which ensures systematic procurement of raw material and distribution of final products to the end buyers. It integrates the efforts of major logistic parties, i.e., suppliers, producers, warehouses, agents, distributors, retailers and transport companies to derive overall consumer satisfaction. Digitalization and m-commerce have exposed the companies to … Read more

Limited Liability Company (LLC)

Definition: A Limited Liability Company (LLC) is a form of organization popular in the United States. It incorporates the mixed traits of a sole proprietorship, partnership and corporation along with releasing the owner’s assets from business debts and liabilities. An LLC operates according to the regulations of the State in which it is located. Every … Read more

Initial Public Offering (IPO)

Definition: An Initial Public Offering (IPO) can be stated as a means of generating capital for a private company by publicly issuing its stock for the first time. Later, these securities can be traded after being listed over the stock exchange. An IPO is also acknowledged as ‘going public’ or ‘float’. A small company looking … Read more